The first Winning Internet Marketing Strategies & Tactics may be finished, but it left everyone, from the participants to the faculty, a great wealth of experience.
The photos in this slideshow waken by Jayvee Fernandez.
Thursday, April 16, 2009
WIMST 1 Slideshow
The first Winning Internet Marketing Strategies & Tactics may be finished, but it left everyone, from the participants to the faculty, a great wealth of experience.
The photos in this slideshow waken by Jayvee Fernandez.
Live Blogging at WIMST Day 4
The 1st Winning Internet Marketing Strategies & Tactics is almost done!
We spent the early morning learning about Web Analytics and tying everything to business objectives. I led the discussion on this topic and I found it quite challenging because because all of the participants never handled web analytics tools this extensively. I was all over the place answering questions-- good thing Anton and Jayvee were here to help put out little fires.
--
We had some challenges on the Google AdWords campaigns of the participants because some of the students' campaigns got disapproved. One participant was quite apprehensive about sharing her credit card online... I gave her my personal guarantee that I'll pay for her bill if her credit card got charged. :P
--
Prof. Cruz now wrapping up the class. :D
We spent the early morning learning about Web Analytics and tying everything to business objectives. I led the discussion on this topic and I found it quite challenging because because all of the participants never handled web analytics tools this extensively. I was all over the place answering questions-- good thing Anton and Jayvee were here to help put out little fires.
--
We had some challenges on the Google AdWords campaigns of the participants because some of the students' campaigns got disapproved. One participant was quite apprehensive about sharing her credit card online... I gave her my personal guarantee that I'll pay for her bill if her credit card got charged. :P
--
Prof. Cruz now wrapping up the class. :D
Tuesday, April 14, 2009
Live Blogging at WIMST Day 3
Day 3 of Winning Internet Marketing Strategies & Tactics. Today's theme will be Web 2.0: the Social Web and blogging. We'll be having applying the classic case method AIM has been known for in the morning session and a very interesting blogger round table in the afternoon.
As always, you can follow me in Twitter or look for #wimst to get a glimpse of what we're doing here. :)
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Yesterday was a very rich session where Anton shared a lot of insights about online branding and I discussed about connecting to your target customers online, with a very different slant on it. I'm sure the discussions today will be equally great.
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BTW, the can groups are running their Google AdWords campaigns now. Hopefully we will see some results a little later.
--
Recurring theme again: A lot of clients still don't "trust" the new media-- they can't see the ROI of internet marketing. This is from insights from media buyers & planners.
--
I'm wondering why, at this day & age, a lot companies in the Philippines, particularly FMCG's, still "fear" the internet-- or is it skepticism? Skepticism on the effectiveness of internet marketing?
--
Good insight: A lot of companies use traditional media as benchmark for internet media, thus it is put in a not so good light. Perhaps if we sell internet marketing as a totally different animal, then success could be better.
--
Hard data is very important! It seems it's one of the things that will change the game. Like attributing traffic to sales, even for FMCG's.
--
Remember: the sooner you are on the internet, the better it is for your brand.
--
Insight: Internet Marketing is not a magic bullet.
--
We're now discussing a case. It's about online communities. Nice site: http://www.myparentsjoinedfacebook.com.
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Anton is now talking about blogging. :) Thanks to bloggers who are here:
--
We're almost done. The blogger round table was a very enriching activity. Keep posted for the blog post on it and photos.
As always, you can follow me in Twitter or look for #wimst to get a glimpse of what we're doing here. :)
--
Yesterday was a very rich session where Anton shared a lot of insights about online branding and I discussed about connecting to your target customers online, with a very different slant on it. I'm sure the discussions today will be equally great.
--
BTW, the can groups are running their Google AdWords campaigns now. Hopefully we will see some results a little later.
--
Recurring theme again: A lot of clients still don't "trust" the new media-- they can't see the ROI of internet marketing. This is from insights from media buyers & planners.
--
I'm wondering why, at this day & age, a lot companies in the Philippines, particularly FMCG's, still "fear" the internet-- or is it skepticism? Skepticism on the effectiveness of internet marketing?
--
Good insight: A lot of companies use traditional media as benchmark for internet media, thus it is put in a not so good light. Perhaps if we sell internet marketing as a totally different animal, then success could be better.
--
Hard data is very important! It seems it's one of the things that will change the game. Like attributing traffic to sales, even for FMCG's.
--
Remember: the sooner you are on the internet, the better it is for your brand.
--
Insight: Internet Marketing is not a magic bullet.
--
We're now discussing a case. It's about online communities. Nice site: http://www.myparentsjoinedfacebook.com.
--
Anton is now talking about blogging. :) Thanks to bloggers who are here:
--
We're watching viral videos from YouTube. :) Funny!--
We're almost done. The blogger round table was a very enriching activity. Keep posted for the blog post on it and photos.
Monday, April 13, 2009
Live Blogging at WIMST Day 2
We're now in Day 2 of Winning Internet Marketing Strategies & Tactics. Anton started off the morning sessions with the discussion on Online Reputation Management.
One of the main points is to do a landscape scan of the web on the company's brand. There are basic tools like Google's Keyword tool, Technorati, & Alexa to help do a quick scan of how your website measure up in search engines, blogs, and people.
The next step is to do a Online Reputation Gap Analysis. (We have a special exercise & framework to help the participants figure this out.)
--
I think we should be getting an NDA for this course... we're discussing really meaty. Good discussions!
--
One of the main points is to do a landscape scan of the web on the company's brand. There are basic tools like Google's Keyword tool, Technorati, & Alexa to help do a quick scan of how your website measure up in search engines, blogs, and people.
The next step is to do a Online Reputation Gap Analysis. (We have a special exercise & framework to help the participants figure this out.)
--
I think we should be getting an NDA for this course... we're discussing really meaty. Good discussions!
--
Sunday, April 12, 2009
Framing the campaign
The #1 problem for this medium is how it is compared to traditional mass media. Therein lies the problem: the net ain't comparable. It is participative, social. While first impressions matter (like a billboard) what follows is unlike TV or print or billboard. Audiences have to feel they are contributing to a community. Once they are in, they stick--and they infect others.
Live Blogging at WIMST Day 1
And we're off!
Winning Internet Marketing Strategies & Tactics is now up and running. We have 12 participants, with a majorty coming from a prominent media company.
Prof. Ricky Lim kicked things off a while a go with a road map of the course and now Jayvee is talking about an overview of Internet Marketing.
I'll be posting updates in this blog, apart from the Twitter #wimst topic. :)
--
Interesting insight: smaller companies "take risks" with internet marketing more, compared to corporate giants, at least locally.
--
One theme recurring is the hesitance of companies to invest on internet marketing because there fear or lack of understanding. Also, there is also a need to have better media valuation of internet marketing.
--
We had good looks at campaigns from a local deli/cofee shop and a telco. Interesting stuff from Jayvee.
--
One key question we hope to answer during the duration of the course: "how do you convince the big advertisers to advertise online?"
--
Key takeaway: Pitch internet marketing in a different way, relative to traditional campaigns. "Traditional" companies need to look at internet marketing in a very different light.
--
Nice URL's of local campaigns:
Anton's time! We're looking at the Philippines' Top 100 websites... Interesting: News sites are going down, no local sites in top 10 sites in the Philippines.
--
What IS the difference between "Word of Mouth" and "Viral Marketing"? Anton sharing his thoughts: Viral is really more technology-based.
--
Nice things to think about for your internet campaigns: pain points, authenticity & empowerment.
--
Anton is sharing the things that make things "viral" in the Philippines... interesting. Sample: Everyone loves food pics! :)
--
The Wisdom of Crowds: the aggregation of information in groups, resulting in decisions that are often better than could have been made by any single member of the group.
--
Now we're talking about Search Engine Optimization (SEO): stuff like onsite SEO techniques that even managers should talk about.
--
SEO: When do you do SEO?
--
Now we're at Pay Per Click advertising (PPC) strategies.
--
Winning Internet Marketing Strategies & Tactics is now up and running. We have 12 participants, with a majorty coming from a prominent media company.
Prof. Ricky Lim kicked things off a while a go with a road map of the course and now Jayvee is talking about an overview of Internet Marketing.
I'll be posting updates in this blog, apart from the Twitter #wimst topic. :)
--
Interesting insight: smaller companies "take risks" with internet marketing more, compared to corporate giants, at least locally.
--
One theme recurring is the hesitance of companies to invest on internet marketing because there fear or lack of understanding. Also, there is also a need to have better media valuation of internet marketing.
--
We had good looks at campaigns from a local deli/cofee shop and a telco. Interesting stuff from Jayvee.
--
One key question we hope to answer during the duration of the course: "how do you convince the big advertisers to advertise online?"
--
Key takeaway: Pitch internet marketing in a different way, relative to traditional campaigns. "Traditional" companies need to look at internet marketing in a very different light.
--
Nice URL's of local campaigns:
--
Anton's time! We're looking at the Philippines' Top 100 websites... Interesting: News sites are going down, no local sites in top 10 sites in the Philippines.
--
What IS the difference between "Word of Mouth" and "Viral Marketing"? Anton sharing his thoughts: Viral is really more technology-based.
--
Nice things to think about for your internet campaigns: pain points, authenticity & empowerment.
--
Anton is sharing the things that make things "viral" in the Philippines... interesting. Sample: Everyone loves food pics! :)
--
The Wisdom of Crowds: the aggregation of information in groups, resulting in decisions that are often better than could have been made by any single member of the group.
--
Now we're talking about Search Engine Optimization (SEO): stuff like onsite SEO techniques that even managers should talk about.
--
SEO: When do you do SEO?
--
Now we're at Pay Per Click advertising (PPC) strategies.
--
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Prof. Ricky Lim, Ph.D. specializes in information technology and management communication. Prof. Lim completed his Bachelor in Management Information Systems (Magna Cum Laude) from McGill University- Montreal, Canada (1982). He holds a Master in Business Administration from Darden School, University of Virginia and a doctorate degree from the Marshall School of Business at the University of Southern California. His dissertation is on "Cognitive Maps in ISD Teams".
Professor Richard L. Cruz is a core faculty in the Master in Business Administration (MBA) Program of the W.SyCip Graduate School of Business (WSGSB). Prof. Cruz holds a Master in Business Management (With Distinction) from the Asian Institute of Management (1997). He completed his Bachelor of Science in Management Engineering at the Ateneo de Manila University (1992). He was also a scholar at the Philippine Science High School.
Anton Diaz, PMP, is a passionate Senior Information Technology professional and Internet Marketer. His areas of expertise are project management, IT management, internet marketing, and professional blogging, which he gained from more than 12 years experience in a multi-national consumer goods company. He is an experienced blogger and blogs about their family's food and travel adventures in 
Jayvee Fernandez is a new media evangelist, PR and advertising consultant and technology editor. He runs The BlogBank, the preferred blog advertising network in the Philippines. His experience spans over four years in the new media industry having run the Technology Channel for Canadian-owned blog network b5media Inc. and contributing news and commentaries to leading social news site, The Blog Herald. Jayvee has served as a juror for the PRSP Anvil Awards for two consecutive years since 2007. He is also frequent speaker for forums on Internet marketing and new media. Jayvee holds an MA in Development Education from the University of Asia and the Pacific (2003).
Regnard Raquedan is an IT consultant who specializes in web design & development, usability, and internet marketing. He has over 8 years experience in the Internet industry, serving consultant to major local and foreign firms. He is a past winner of the Philippine Web Awards and an Adobe Certified Expert (ACE). He holds a Master's degree in Information Management from the Ateneo De Manila University and an MBA degree from the Asian Institute of Management. He maintains his online presence at 
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