Sunday, April 12, 2009

Framing the campaign

The #1 problem for this medium is how it is compared to traditional mass media. Therein lies the problem: the net ain't comparable. It is participative, social. While first impressions matter (like a billboard) what follows is unlike TV or print or billboard. Audiences have to feel they are contributing to a community. Once they are in, they stick--and they infect others.

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