Winning Internet Marketing Strategies & Tactics is now up and running. We have 12 participants, with a majorty coming from a prominent media company.
Prof. Ricky Lim kicked things off a while a go with a road map of the course and now Jayvee is talking about an overview of Internet Marketing.
I'll be posting updates in this blog, apart from the Twitter #wimst topic. :)
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Interesting insight: smaller companies "take risks" with internet marketing more, compared to corporate giants, at least locally.
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One theme recurring is the hesitance of companies to invest on internet marketing because there fear or lack of understanding. Also, there is also a need to have better media valuation of internet marketing.
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We had good looks at campaigns from a local deli/cofee shop and a telco. Interesting stuff from Jayvee.
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One key question we hope to answer during the duration of the course: "how do you convince the big advertisers to advertise online?"
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Key takeaway: Pitch internet marketing in a different way, relative to traditional campaigns. "Traditional" companies need to look at internet marketing in a very different light.
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Nice URL's of local campaigns:
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Anton's time! We're looking at the Philippines' Top 100 websites... Interesting: News sites are going down, no local sites in top 10 sites in the Philippines.
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What IS the difference between "Word of Mouth" and "Viral Marketing"? Anton sharing his thoughts: Viral is really more technology-based.
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Nice things to think about for your internet campaigns: pain points, authenticity & empowerment.
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Anton is sharing the things that make things "viral" in the Philippines... interesting. Sample: Everyone loves food pics! :)
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The Wisdom of Crowds: the aggregation of information in groups, resulting in decisions that are often better than could have been made by any single member of the group.
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Now we're talking about Search Engine Optimization (SEO): stuff like onsite SEO techniques that even managers should talk about.
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SEO: When do you do SEO?
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Now we're at Pay Per Click advertising (PPC) strategies.
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Prof. Ricky Lim, Ph.D. specializes in information technology and management communication. Prof. Lim completed his Bachelor in Management Information Systems (Magna Cum Laude) from McGill University- Montreal, Canada (1982). He holds a Master in Business Administration from Darden School, University of Virginia and a doctorate degree from the Marshall School of Business at the University of Southern California. His dissertation is on "Cognitive Maps in ISD Teams".
Professor Richard L. Cruz is a core faculty in the Master in Business Administration (MBA) Program of the W.SyCip Graduate School of Business (WSGSB). Prof. Cruz holds a Master in Business Management (With Distinction) from the Asian Institute of Management (1997). He completed his Bachelor of Science in Management Engineering at the Ateneo de Manila University (1992). He was also a scholar at the Philippine Science High School.
Anton Diaz, PMP, is a passionate Senior Information Technology professional and Internet Marketer. His areas of expertise are project management, IT management, internet marketing, and professional blogging, which he gained from more than 12 years experience in a multi-national consumer goods company. He is an experienced blogger and blogs about their family's food and travel adventures in 
Jayvee Fernandez is a new media evangelist, PR and advertising consultant and technology editor. He runs The BlogBank, the preferred blog advertising network in the Philippines. His experience spans over four years in the new media industry having run the Technology Channel for Canadian-owned blog network b5media Inc. and contributing news and commentaries to leading social news site, The Blog Herald. Jayvee has served as a juror for the PRSP Anvil Awards for two consecutive years since 2007. He is also frequent speaker for forums on Internet marketing and new media. Jayvee holds an MA in Development Education from the University of Asia and the Pacific (2003).
Regnard Raquedan is an IT consultant who specializes in web design & development, usability, and internet marketing. He has over 8 years experience in the Internet industry, serving consultant to major local and foreign firms. He is a past winner of the Philippine Web Awards and an Adobe Certified Expert (ACE). He holds a Master's degree in Information Management from the Ateneo De Manila University and an MBA degree from the Asian Institute of Management. He maintains his online presence at 
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