We're now in Day 2 of Winning Internet Marketing Strategies & Tactics. Anton started off the morning sessions with the discussion on Online Reputation Management.
One of the main points is to do a landscape scan of the web on the company's brand. There are basic tools like Google's Keyword tool, Technorati, & Alexa to help do a quick scan of how your website measure up in search engines, blogs, and people.
The next step is to do a Online Reputation Gap Analysis. (We have a special exercise & framework to help the participants figure this out.)
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I think we should be getting an NDA for this course... we're discussing really meaty. Good discussions!
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Monday, April 13, 2009
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Prof. Ricky Lim, Ph.D. specializes in information technology and management communication. Prof. Lim completed his Bachelor in Management Information Systems (Magna Cum Laude) from McGill University- Montreal, Canada (1982). He holds a Master in Business Administration from Darden School, University of Virginia and a doctorate degree from the Marshall School of Business at the University of Southern California. His dissertation is on "Cognitive Maps in ISD Teams".
Professor Richard L. Cruz is a core faculty in the Master in Business Administration (MBA) Program of the W.SyCip Graduate School of Business (WSGSB). Prof. Cruz holds a Master in Business Management (With Distinction) from the Asian Institute of Management (1997). He completed his Bachelor of Science in Management Engineering at the Ateneo de Manila University (1992). He was also a scholar at the Philippine Science High School.
Anton Diaz, PMP, is a passionate Senior Information Technology professional and Internet Marketer. His areas of expertise are project management, IT management, internet marketing, and professional blogging, which he gained from more than 12 years experience in a multi-national consumer goods company. He is an experienced blogger and blogs about their family's food and travel adventures in 
Jayvee Fernandez is a new media evangelist, PR and advertising consultant and technology editor. He runs The BlogBank, the preferred blog advertising network in the Philippines. His experience spans over four years in the new media industry having run the Technology Channel for Canadian-owned blog network b5media Inc. and contributing news and commentaries to leading social news site, The Blog Herald. Jayvee has served as a juror for the PRSP Anvil Awards for two consecutive years since 2007. He is also frequent speaker for forums on Internet marketing and new media. Jayvee holds an MA in Development Education from the University of Asia and the Pacific (2003).
Regnard Raquedan is an IT consultant who specializes in web design & development, usability, and internet marketing. He has over 8 years experience in the Internet industry, serving consultant to major local and foreign firms. He is a past winner of the Philippine Web Awards and an Adobe Certified Expert (ACE). He holds a Master's degree in Information Management from the Ateneo De Manila University and an MBA degree from the Asian Institute of Management. He maintains his online presence at 
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