As always, you can follow me in Twitter or look for #wimst to get a glimpse of what we're doing here. :)
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Yesterday was a very rich session where Anton shared a lot of insights about online branding and I discussed about connecting to your target customers online, with a very different slant on it. I'm sure the discussions today will be equally great.
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BTW, the can groups are running their Google AdWords campaigns now. Hopefully we will see some results a little later.
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Recurring theme again: A lot of clients still don't "trust" the new media-- they can't see the ROI of internet marketing. This is from insights from media buyers & planners.
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I'm wondering why, at this day & age, a lot companies in the Philippines, particularly FMCG's, still "fear" the internet-- or is it skepticism? Skepticism on the effectiveness of internet marketing?
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Good insight: A lot of companies use traditional media as benchmark for internet media, thus it is put in a not so good light. Perhaps if we sell internet marketing as a totally different animal, then success could be better.
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Hard data is very important! It seems it's one of the things that will change the game. Like attributing traffic to sales, even for FMCG's.
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Remember: the sooner you are on the internet, the better it is for your brand.
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Insight: Internet Marketing is not a magic bullet.
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We're now discussing a case. It's about online communities. Nice site: http://www.myparentsjoinedfacebook.com.
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Anton is now talking about blogging. :) Thanks to bloggers who are here:
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We're watching viral videos from YouTube. :) Funny!--
We're almost done. The blogger round table was a very enriching activity. Keep posted for the blog post on it and photos.
Prof. Ricky Lim, Ph.D. specializes in information technology and management communication. Prof. Lim completed his Bachelor in Management Information Systems (Magna Cum Laude) from McGill University- Montreal, Canada (1982). He holds a Master in Business Administration from Darden School, University of Virginia and a doctorate degree from the Marshall School of Business at the University of Southern California. His dissertation is on "Cognitive Maps in ISD Teams".
Professor Richard L. Cruz is a core faculty in the Master in Business Administration (MBA) Program of the W.SyCip Graduate School of Business (WSGSB). Prof. Cruz holds a Master in Business Management (With Distinction) from the Asian Institute of Management (1997). He completed his Bachelor of Science in Management Engineering at the Ateneo de Manila University (1992). He was also a scholar at the Philippine Science High School.
Anton Diaz, PMP, is a passionate Senior Information Technology professional and Internet Marketer. His areas of expertise are project management, IT management, internet marketing, and professional blogging, which he gained from more than 12 years experience in a multi-national consumer goods company. He is an experienced blogger and blogs about their family's food and travel adventures in 
Jayvee Fernandez is a new media evangelist, PR and advertising consultant and technology editor. He runs The BlogBank, the preferred blog advertising network in the Philippines. His experience spans over four years in the new media industry having run the Technology Channel for Canadian-owned blog network b5media Inc. and contributing news and commentaries to leading social news site, The Blog Herald. Jayvee has served as a juror for the PRSP Anvil Awards for two consecutive years since 2007. He is also frequent speaker for forums on Internet marketing and new media. Jayvee holds an MA in Development Education from the University of Asia and the Pacific (2003).
Regnard Raquedan is an IT consultant who specializes in web design & development, usability, and internet marketing. He has over 8 years experience in the Internet industry, serving consultant to major local and foreign firms. He is a past winner of the Philippine Web Awards and an Adobe Certified Expert (ACE). He holds a Master's degree in Information Management from the Ateneo De Manila University and an MBA degree from the Asian Institute of Management. He maintains his online presence at 
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